Rino's Logo

Rino Noto
Photographer for 30 years


I was born in Italy. My family and I emigrated to Canada when I was just two years old.  I discovered photography at an early age, experiencing the fascination of the world through my view finder.  This was the beginning of a lifetime filled with passion and is a dream come true.  

In the early eighties I opened my first studio in Toronto and over the past 25 years have amassed an impressive list of clients.  I am a recipient of many prestigious international awards and have showcased my work extensively in both Europe and North America.  I am also one of the few Canadians selected to have my work appear on the cover and be featured in both ZOOM and La Fotografia.  I have also been featured on television shows like "Behind the lens" and "Behind the camera".

I was hired to direct a Pepsi commercial in Miami which was quickly followed by the television campaign for Fashion Cares.  Both experiences broke new visual ground for me.  I immersed myself in conquering the dynamism of the moving image with my own European flavour.  My signature lighting style sets my work apart from others and has helped me along on this creative  journey, with successful exhibits displayed at De Luca Gallery, Spazio Dell'Arte, and the Joseph D Carrier Gallery.  I am now working on other series' for future gallery shows.  

People have  defined me as "a pure visualist with a modern flavour", and this is something that I hold true to my heart.



Applied Arts, Advertising Photography - “What If...”


-CAPIC, Unpublished Photography (Gold) - “Amanda”

-CAPIC, Platinum Award (Third) - “Amanda”


-CAPIC, Platinum Photography (Third) - “Pulp #1”

-CAPIC, Corporate Photography (Silver) - “Pulp #1”

-Applied Arts, Photography Series - “Pulp #1”


-Applied Arts, Photography - “Is My Car Ready?”


-Kodak, Platinum Award (Gold) - “Leonard in Winter”

-Applied Arts, Self-Promotion Photography - “Rena”

-Applied Arts, Self-Promotion Photography - “Dean + Dean”

-Applied Arts, Editorial Photography - “The Nature In Farley”

-Applied Arts, Editorial Photography - “Leonard in Winter”

-CAPIC, Photography (Gold) - “Leonard in Winter”

-CAPIC, Photography (Merit) - “Farley Mowat”

-CAPIC, Editorial Photography (Sliver) - “Leonard Cohen”

-CAPIC, Editorial Photography (Merit) - “Farley Mowat”


-Applied Arts, Photography/ Editorial - “Leonard in Winter”

-Applied Arts, Photography/ Editorial - “The Nature of Farley”

-Merit, Editorial. Series of 3 for the Globe & Mail - “Swimwear”

-Merit, Editorial. Series of 2 for the Globe & Mail - “Leonard & Farley”

-Communication Arts, Editorial (Award of Excellence) - “Farley Mowat”


-RX, (Award of Excellence) - “60’s Girl”


-Integrity, Certificate of Recognition (Gold) - “The look...”